Partner Programme
TAKO replaces €31,000 to €150,000 a year of CRM bloat with software the customer owns or hosts with us. You introduce, we close, and you earn 15 % of every invoice: the licence, every hosted seat, every maintenance renewal, every component they add within 24 months. Certified agencies start at 20 %, 5 paying customers lift you to Gold, and 100 % of your own services revenue stays with you. The licence is the wedge. The relationship is the annuity.
8 of 10 spots remaining
Paid on the 1st and 15th · No quotas · No exclusivity · GDPR-native · 90-day attribution · Founder-led
Of everything your customers pay
Licences, hosted seats, maintenance, components
Of services revenue stays with you
TAKO does not take a cut
On hosted and maintenance
For as long as the customer pays and you are in the programme
Bought licences pay your rate on the net order, never below €500, and clear once the customer's 30-day money-back window has closed. Hosted instances pay your rate on every invoice for as long as the customer stays. Maintenance renewals pay your rate on every renewal. Components a customer adds within 24 months of their first payment pay your rate too. Certified agencies also earn €750 per onboarding they deliver. Your own services contracts are 100 % yours.
"I built TAKO so European sales teams can ship faster without burning weeks on tooling. If you know one, introduce them, and keep the cash. The first 10 Agency Partners come on as founding partners. After that, the door narrows."
Florian Krueger
Founder, TAKO
How it works
Referral Partner: 30 seconds, instant approval, unique link in your dashboard, 15 % from day one. Agency Partner: short application form + a 30-minute discovery call with the founder, usually within 48 hours, 20 % from approval.
Time to start: instant (Referral) / 48h (Agency)
Drop your link in your LinkedIn bio, your newsletter, or client emails. Pitch with the co-branded deck. Agency Partners run customer onboarding using the published playbook (typical: two weeks, 2 calls per week). Anyone who clicks is attributed to you for 90 days.
Attribution: 90 days
Every euro your customer pays TAKO credits your share to your balance: the licence, every hosted invoice, every maintenance renewal, every component they add within 24 months. Bought commissions clear after the customer's 30-day guarantee; everything else is payable at once. Agency Partners earn €750 the moment an onboarding is confirmed.
Payout: 1st and 15th, from €100
Why agencies care
TAKO is not a feature shootout. It is a 'save €30K+/year and own your data' conversation. The customer does the math while you are still on the call.
Save someone €30,000 a year and they buy back. Data porting, custom dashboards, AI agent setup, integrations, training. Year-one SOW per customer typically lands between €20,000 and €60,000. TAKO does not take a cut.
TAKO is not one CRM. ERP, Signing, HR, Geo and Calendar are components the same customer adds to the same instance, bought once or hosted per user. The partner who introduced TAKO earns the rate on every component the customer adds within 24 months.
Not a one-off bounty. Your share applies to the licence, to every hosted invoice, to every maintenance renewal and to every component the customer adds within 24 months. 5 paying customers in twelve months lift you to Gold: 5 more points on everything.
NIS2, DORA, GDPR. Every mid-market German buyer is asking 'where is my data?'. Self-hosted is the answer. You are the partner who got there first.
Not a CSM. Not a ticket queue. Florian. Your customer's feature request ships next sprint. AI-native skill, founder access, no quotas, no exclusivity.
The annuity
The licence is the first cheque. Here is what compounds for the next five years.
You connect TAKO with a sales team paying €30K+/year for CRM bloat. The sale closes in days, not months.
Your share of the licence, 15 to 25 % and never below €500, clears once the customer's 30-day guarantee has passed and goes out on the next run. On a hosted instance the first invoice pays at once.
Customer wants their old data ported, custom dashboards, AI agents tuned to their pipeline. You quote €20,000 to €60,000. They sign. TAKO takes nothing.
Every year they renew maintenance you earn your rate again (12 % of their licence value, minimum €999). Every hosted invoice pays you for as long as they stay. Every component they add within 24 months pays your rate: ERP alone is €15,000 bought once, Signing €5,000, HR €2,500, Geo €2,500, Calendar €2,500. A single introduction compounds for five years.
This is why we keep the partner programme small. Founding partners get the relationships that pay back for half a decade.
Two ways in
Same platform, two partner shapes. Switch anytime, no contract amendment.
For individuals
Operators, advisors, fractional CROs, content creators. You introduce TAKO. We close.
of everything your customers pay
20 % once 5 of your customers have paid inside twelve months. Hosted and maintenance for life.
For agencies
Sales consultancies, RevOps shops, marketing automation agencies, fractional sales teams. You introduce, you onboard, you compound.
of everything your customers pay
per onboarding delivered
Gold, at 5 paying customers in twelve months (Founders for life)
+ your rate on every hosted invoice, every maintenance renewal and every component the customer adds within 24 months, for as long as they stay
+ 100 % of your services revenue (data porting, custom dashboards, AI agent setup, integrations)
+ deliver a Managed Setup that TAKO sold and invoice us 70 % of the fee (€3,500 of €5,000, €6,650 of €9,500); Gold partners get first pick
Founder Tier
The Agency Partner programme is selective on purpose. We do not want the customer to pay for a partner's growing pains. Six gates, all reasonable.
Real business
Registered company, working website, active LinkedIn page.
Track record
Three of: B2B sales / RevOps / marketing automation case studies, named clients, or testimonials.
Owns a TAKO licence
Or accepts the Founder Tier conditional terms (free licence, must deliver 3 onboardings in 90 days).
Onboarding Certification
Free, self-serve, ~4 hours of video + a 20-question exam (80 % pass mark, retakes allowed).
Signs the Partner Agreement
Standard NDA, brand usage rules, no resale of the licence.
Discovery call with the founder
30 minutes. We confirm fit, you confirm commitment. The human filter.
What Agency Partners commit to in return
No quotas. No exclusivity. No minimum revenue. Just delivery quality.
Commission calculator
Drag the sliders. Every number is honest: what TAKO pays you in year 1 and in year 3 at your rate on the ladder, and your own services revenue kept clearly apart.
TAKO commission
paid by us on the 1st and 15th, at 20 % in year 1 and 25 % in year 3
Your services revenue
paid by the customer, TAKO takes nothing
Year 1 from TAKO
€15,675
at 20 %, 8 new customers, half a year of hosted invoices
Year 3 from TAKO
€27,552
of which €9,458 from customers introduced in earlier years
Commissions on bought licences clear after the customer's 30-day money-back guarantee; hosted invoices, maintenance renewals and onboardings are payable on the next run. 90 % hosted retention, 80 % maintenance renewal and the 60 % services renewal are assumptions, not promises. Services revenue is on your contracts with the customer; TAKO does not touch it.
FAQ
Your rate on everything your customers pay TAKO: 15 % as a Referral Partner, 20 % as a certified Agency Partner, and 5 points more once 5 of your customers have paid inside twelve months (Gold, held for twelve months). The rate applies to bought licences (never below €500 per order), to every hosted invoice, to every maintenance renewal and to every component a customer adds within 24 months of their first payment. Example: a bought CRM at €10,000 pays €1,500, €2,000, €2,500; every €1,200 maintenance renewal pays €180, €240, €300 again; a hosted CRM with 10 seats at €349 a month pays €52.35, €69.80, €87.25 per invoice. Agency Partners also earn €750 per onboarding they deliver, and every partner keeps 100 % of their own services contracts. When TAKO sells a Managed Setup (€5,000 or €9,500) and a certified agency delivers it, the agency invoices TAKO 70 % of the fee (€3,500 or €6,650); Gold partners get first pick. That is a services subcontract, paid on the agency's invoice, not a commission on the ledger.
Payouts run on the 1st and 15th of every month for payable balances of €100 or more, by SEPA bank transfer, Wise or PayPal. Commissions on bought licences become payable once the customer's 30-day money-back window has closed; hosted invoices, maintenance renewals and onboardings are payable at once. Your dashboard shows what is payable now and what clears on which date.
A new customer who reaches TAKO through your link (attribution lasts 90 days from the first click) and then pays: a bought licence, a hosted subscription or a legacy plan. Free trials and the demo sandbox pay nothing. One partner per customer: the first partner whose customer pays is the partner of record, and a later link never overrides an attribution inside the window.
If they have an active account or a sales conversation underway, attribution does not apply. New customers only.
Only a refund inside the customer's 30-day money-back window reverses anything, and it reverses only commissions that have not been paid out yet, proportionally for a partial refund. A commission that has been paid out is never taken back. If a hosted customer cancels later, your share stops with their last invoice; everything you earned until then stays yours.
No. Sales to your own company or affiliates are held and never pay out. If you want TAKO for your own use, buy it or apply for the Founder Tier, which includes a free TAKO CRM licence.
Deliver the customer onboarding using the published playbook. We provide the deck, the success criteria, and the technical migration toolkit. You handle the customer-facing project management. Typical onboarding: two weeks, 2 calls per week.
The first 10 Agency Partners get a free TAKO CRM licence for their own use, the 25 % Gold rate for life and €750 per onboarding. The licence stays free once you deliver 3 onboardings within 90 days of signing the Partner Agreement; otherwise the €5,000 partner-price licence fee is invoiced. Spots are public (currently 8 of 10 remaining) and close once filled.
Your dashboard is the statement: every credited sale with net amount, rate, commission, payable date and, once paid, the payout date. On the 1st and 15th we pay the payable balance to the bank, Wise or PayPal account you give us. If your accountant needs an invoice from you, issue one for the amount paid out; we confirm the details with you before your first payout.
Yes. No exclusivity. We expect partners to recommend TAKO when it is the right fit and HubSpot or Pipedrive when they are not. The one thing we ask: no paid ads on TAKO branded keywords.
Five more components on the same instance: ERP (quotes, invoices, XRechnung, DATEV export) at €15,000, Signing at €5,000, HR at €2,500, Geo at €2,500 and Calendar at €2,500, or the same components hosted per user. Every component your customer adds within 24 months of their first payment pays your rate, no new code needed. The customer who buys the CRM today is the customer who adds the ERP through you.
Last word
Referral Partner: sign up in 30 seconds, share your link, earn 15 % of everything they pay. Agency Partner: Founder Tier closes after 10 partners. After that, the standard ladder applies. There is no ‘I will look at it later’ path.
Founder Tier: 8 of 10 spots remaining.
All commission payments are subject to the TAKO Partner Agreement. Partners earn 15 to 25 % of the net amounts their customers pay TAKO (bought licences never below €500 per order, hosted invoices, maintenance renewals and components added within 24 months), plus €750 per onboarding for Agency Partners. Bought commissions clear after the customer's 30-day money-back window; payouts run on the 1st and 15th from €100. A paid commission is never taken back. Rate changes need 90 days' written notice and never apply to invoices already paid. Founder Tier conditions apply for the first 10 Agency Partners. Services contracts between partner and customer are the partner's own.