Partner Programme
TAKO replaces €31K-€150K/year of CRM bloat with €5,000 of owned software. The customer says yes on the call. You earn €1,250 cash for the introduction, and keep 100 % of the data porting, customisation, AI agent setup, and every TAKO product that ships next. The licence is the wedge. The relationship is the annuity.
8 of 10 spots remaining
14-day Stripe payouts · No quotas · No exclusivity · GDPR-native · 30-day attribution · Founder-led
Cash per customer (Agency)
Paid in 14 days
Of services revenue stays with you
TAKO does not take a cut
Typical year-1 services SOW
Per onboarded customer
€1,250 is one-time per customer (€500 referral + €750 onboarding). The recurring upside is on the partner's own services contracts and on optional TAKO maintenance renewals (Agency Partners earn 20 % = €200/year/customer). We do not promise recurring commission on the licence, TAKO is sold once, not subscribed.
"I built TAKO so European sales teams can ship faster without burning weeks on tooling. If you know one, introduce them, and keep the cash. The first 10 Agency Partners come on as founding partners. After that, the door narrows."
Florian Krueger
Founder, TAKO
How it works
Referral Partner: 30 seconds, instant approval, unique link in your dashboard. Agency Partner: short application form + a 30-minute discovery call with the founder, usually within 48 hours.
Time to start: instant (Referral) / 48h (Agency)
Drop your link in your LinkedIn bio, your newsletter, or client emails. Pitch with the co-branded deck. Agency Partners run customer onboarding using the published playbook (typical: 14 days, 2 calls per week).
Attribution: 30 days
When a referred customer pays, €5,000 one-time, 12-month plan, or 24-month plan, your €500 lands in your Stripe account within 14 days. Agency Partners earn an additional €750 the moment onboarding is delivered.
Payout: 14 days, via Stripe
Why agencies care
TAKO is not a feature shootout. It is a 'save €30K+/year and own your data' conversation. The customer does the math while you are still on the call.
Save someone €30K/year and they buy back. Data porting, custom dashboards, AI agent setup, integrations, training. Year-one SOW per customer typically lands €20K-€60K. TAKO does not take a cut.
TAKO is not staying as one CRM. ERP extension, Finance Agent, HR Agent and more are coming. The partner who introduced TAKO is the partner who introduces every product after.
The wedge. No revenue-share decay, no churn risk, no annualised math. The fastest partner payout in the European CRM market.
NIS2, DORA, GDPR. Every mid-market German buyer is asking 'where is my data?'. Self-hosted is the answer. You are the partner who got there first.
Not a CSM. Not a ticket queue. Florian. Your customer's feature request ships next sprint. AI-native skill, founder access, no quotas, no exclusivity.
The annuity
The licence is the easy €1,250. Here is what compounds for the next five years.
You connect TAKO with a sales team paying €30K+/year for CRM bloat. The sale closes in days, not months.
€1,250 lands in your Stripe account 14 days after the customer pays. That is the wedge, small relative to what comes next.
Customer wants their old data ported, custom dashboards, AI agents tuned to their pipeline. You quote €20K-€60K. They sign. TAKO takes nothing.
Next year they renew maintenance (you earn 20 %). The year after, our ERP extension ships. Then the Finance Agent. The customer calls you every time. A single introduction compounds for five years.
This is why we keep the partner programme small. Founding partners get the relationships that pay back for half a decade.
Two ways in
Same platform, two partner shapes. Switch anytime, no contract amendment.
For individuals
Operators, advisors, fractional CROs, content creators. You introduce TAKO. We close.
per licence sold
One-time, paid 14 days after the customer pays.
For agencies
Sales consultancies, RevOps shops, marketing automation agencies, fractional sales teams. You introduce, you onboard, you compound.
per licence sold
per onboarding delivered
total cash per customer
+ 20 % share on optional maintenance renewals (€200/year/customer you onboarded)
+ 100 % of your services revenue (data porting, custom dashboards, AI agent setup, integrations)
Founder Tier
The Agency Partner programme is selective on purpose. We do not want the customer to pay for a partner's growing pains. Six gates, all reasonable.
Real business
Registered company, working website, active LinkedIn page.
Track record
Three of: B2B sales / RevOps / marketing automation case studies, named clients, or testimonials.
Owns a TAKO licence
Or accepts the Founder Tier conditional terms (free licence, must deliver 3 onboardings in 90 days).
Onboarding Certification
Free, self-serve, ~4 hours of video + a 20-question exam (80 % pass mark, retakes allowed).
Signs the Partner Agreement
Standard NDA, brand usage rules, no resale of the licence.
Discovery call with the founder
30 minutes. We confirm fit, you confirm commitment. The human filter.
What Agency Partners commit to in return
No quotas. No exclusivity. No minimum revenue. Just delivery quality.
Commission calculator
Drag the sliders. Every number is honest, TAKO commissions vs. your own services revenue clearly separated.
TAKO commission
paid by us in 14 days
Your services revenue
paid by the customer, TAKO takes nothing
Year-1 total
€250,000
Year 2+ recurring
€145,600/yr
€4,000 and €6,000 are TAKO commissions, paid by us in 14 days. €240,000, €1,600/yr, and €144,000/yr are revenue and renewals on your contracts with the customer, TAKO does not touch them. Maintenance is currently optional with a ~80 % renewal target. Services renewal is an estimate based on industry benchmarks for B2B services agencies.
FAQ
Correct. TAKO is sold once, customers own the software outright, no SaaS subscription. The licence commission is one-time per customer (€500 referral, plus €750 onboarding for Agency Partners = €1,250 total). Agency Partners additionally earn 20 % of optional maintenance renewals (€200/year/customer they onboarded), and keep 100 % of their own services contracts with the customer.
Because TAKO does not earn recurring revenue from the licence. We refuse to promise partners money we do not earn. The €1,250 upfront is generous (25 % of customer revenue) and you are paid in 14 days regardless of whether the customer churns from anything else they use. The recurring upside lives on the partner's own services SOWs, which we do not touch.
Any signup via your link that completes a paid invoice (€5,000 one-time, 12-month, or 24-month plan). We do not pay on free trials.
If they have an active account or a sales conversation underway, attribution does not apply. New signups only.
Deliver the customer onboarding using the published playbook. We provide the deck, the success criteria, and the technical migration toolkit. You handle the customer-facing project management. Typical onboarding: 14 days, 2 calls per week.
The first 10 Agency Partners get a TAKO licence free, conditional on delivering 3 customer onboardings within 90 days of signing. If you do not hit 3 onboardings in 90 days, the standard €5,000 licence fee applies retroactively. Spots are public (currently 8 of 10 remaining) and close once filled.
Commissions paid before the moment of churn are yours. We do not claw back. If a customer cancels within 60 days from a refund request, we do reverse the commission, that is the only claw-back trigger.
Yes. No exclusivity. We expect partners to recommend TAKO when it is the right fit and HubSpot or Pipedrive when they are not.
We are building toward an ERP extension, a Finance Agent, an HR Agent, and more. Founding partners get first access to each new product and the same wedge-plus-services economics on every introduction. The customer who buys TAKO today is the customer who buys our next product through you.
Last word
Referral Partner: sign up in 30 seconds, share your link, get paid. Agency Partner: Founder Tier closes after 10 partners. After that, standard pricing applies. There is no ‘I will look at it later’ path.
Founder Tier: 8 of 10 spots remaining.
All commission payments are subject to the TAKO Partner Agreement. Founder Tier conditions apply for the first 10 Agency Partners. €1,250 is one-time per customer; recurring revenue applies only to optional maintenance renewals (Agency Partners earn 20 %) and to the partner's own services contracts with the customer.